7 Tips on Marketing Mobile Applications
The process of mobile app development is long and arduous. People think that app development stops the moment the actual application is finished, but that is just not the case.
You see, after your app has been fully developed and ready for release, it has to undergo marketing and promotion as well. After all, with so many different options out there, how would you separate your application for the rest, right?
Today, I am going to give you some tips on how to effectively market your mobile applications so that people will download what you’re offering and not the others.
- It Starts with Authenticity
There are plenty of applications out there in the wild. If you can think of a particular feature, then there is probably an app for that. The operative word there is ‘probably’ because despite having way too many options out there already, there is still some room for originality. App designers should know this best.
This is where your app comes in. It really helps if you are the first one to come up with an entirely unique application that helps solve the problems of consumers. Focus on your app’s features and come up with new and exciting ones that will add benefit to the end user.
- Put Yourself in Their Shoes
The best way for you to come up with a marketing strategy is to put yourself in the customer’s shoes. If you happen to stumble upon your application, will you download it immediately or will you look for other options?
Tackling your app’s promotion this way will allow you to plot a course that will definitely help entice people to download your app over the other ones.
- Help Promoting Your App Through Your Website
Back in the day, we rely solely on websites to help promote our businesses. That has obviously changed since the advent of mobile applications. But, this is not to say that your website is useless. In fact, it could even be the best marketing tool ever.
Your website should be appealing enough and it must follow SEO guidelines to ensure that there is a lot of traffic going to your site. Then, make it a point to promote your app by placing it front and center.
- Leverage Twitter
Twitter is another great platform for marketing. Post Tweets frequently to advertise your application. It would be best to build your follower base first and then do the tweeting.
The good thing is that you do not have to manually set out tweets as there are plenty of platforms that allow for automation.
- Advertise on Social Media
To improve on the previous point, you should also start advertising your application in other social media platforms as well.
Facebook and Instagram have been known to be really good platforms since there are a lot of people in the said sites, but also venture into other platforms as well.
- Utilize Other Media Platforms
The internet is a vast resource and you have to tap into it to unlock its full potential. You can hire media influencers to help promote your application. If you have a blog, that is also an added bonus as you can market your app from there too.
- Send Newsletters
Finally, hand out newsletters to many different media outlets, influencers, and your followers. Doing so will help you market your application without trying too hard.